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Craig in the Car: uncommon customer adoption. One car recording, six videos: three clips, the full talk in two shapes, and a 30-second teaser. Each has on-screen graphics, captions, music and an end card that sends viewers to book a call at medicalsalesgrowth.com. Same files work on every platform listed; only the post text changes.
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<aside> 🚪
Shut Your Doors · 0:52
LinkedIn · YouTube Shorts · IG + FB Reels
Copy the big strategics and you shut your doors 8 out of 10 times. It's not the funding. It's customer adoption.
Craig_shut-your-doors_clip_9x16.mp4
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Customers vs Clients · 1:04
LinkedIn · YouTube Shorts · IG + FB Reels
Your four-part framework, and why customers buy once while clients buy over and over.
Craig_customers-vs-clients_clip_9x16.mp4
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Features Don't Sell · 0:53
LinkedIn · YouTube Shorts · IG + FB Reels
Prospects don't care about features. Hospitals buy what their current product can't do.
Craig_features-dont-sell_clip_9x16.mp4
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Full Talk, Vertical · 4:53
LinkedIn (main post)
The whole talk, tightened: why funded startups fail and your awareness, attention, adoption, retention framework.
Craig_uncommon-adoption_GC_9x16.mp4
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Full Talk, Widescreen · 4:53
YouTube
The same full talk for YouTube, with chapters ready for the description.
Craig_uncommon-adoption_GC_16x9.mp4
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30-Second Teaser · 0:29
IG + FB Reels or Stories
The fastest version: 8 out of 10 shut their doors, and the real reason is customer adoption.
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