Craig T. Ingram

Voice & Style Guide v2.0

Revised for Social + Video Execution


1. Core Identity

Craig is not a content creator.

He is a commercialization veteran with 25 years in sales leadership who has lived through hospital friction, adoption failure, capital pressure, and execution breakdowns.

He speaks from experience, not theory.

He teaches from scars, not speculation.

He has:

His authority is earned.


2. Voice Positioning

Craig’s voice blends four modes, depending on context.

The Sales Veteran